This brand started with a name. Not a business name, but a real name — my grandpa’s.

His name was Dude. And the last thing I got to tell him before he passed was that I was going to be a Mama. I didn’t know yet if I was having a boy or a girl, but I told him that if it was a boy, Dude would be part of his name.

A few months later, my son was born:
Grant Dude Simington.

Naturally, we call him Dude.

Shortly after he was born, my family was playing a round of Survival Football, and I needed a username. I typed in Dude Mama… and I just knew. That was it. The perfect name — for me, and for this brand I had been dreaming up for all the other boy moms out there.

There are countless brands that focus on girl moms who want to twin with their daughters, and that’s great. But where’s the space for us? The moms raising rowdy, kind-hearted, grubby little gentlemen. The ones out there who want fun matching apparel with their sons (but struggling to find anything cool). The ones who see the good in their boys and want to raise them into great men.